DUZ / Journal

Behind the intention.

The ideas, questions and development decisions behind Observer. An open record of where we are and what comes next.

01Editorial concept illustration

The right to choose.

Why privacy is the starting point for Observer.

02Editorial concept illustration

A material is a beginning.

The difference between a promising textile and a proven garment.

03Editorial concept illustration

The identity of a piece.

Exploring provenance without making the wearer the product.